Blogging for profit Pt 1

29 03 2007

about 9 months ago, I decided to start a blog with the specific aim of making some money from it. Now in order to have a blog to make money there were basically 2 business models that I thought I could take. I could opt for creating great content on a regular basis and display advertising and hope that some site visitors clicked thru or I could go about setting up a blog that accepted payed posts. I settled for option 2.

My blog was going to be a “review” blog, in which I would write a review about websites and in that review I would have a couple of targetted links to the site I was reviewing.

Step 1 was to go and register a domain and set up a blog on it. That was pretty straight forward and I chose to use wordpress for the blog engine. A simple clean theme and SEO url’s, set up the categories and I was ready to start.

The first thing I did was to write a couple of posts about some of my own sites and friends sites to get a bit of content happening. I also set up a few static pages making sure that I had a way for people to contact me and a bit about my services.

Now, I was ready for the initial stages of site promotion so that I could build the long-term value of my blog. My aim was to make a profit from the blog, so I had to make sure that it was valuable in itself. In order to kick things off and get started I did a few exchanges - I did a few free reviews in exchange for high PR links to my blog. I did this not only to get some good incoming links, but to also get a range of sites to blog about and further improve my writing skills.

After about 3 weeks I had a blog, I had set it up how I wanted it, I had some content on it, I had some incoming links to my site. The basics were in place ready for me to start making some money from it.

In Part II, I will go thru the steps and some of the places to seek out paying opportunities.



Auction Ads

22 03 2007

The latest and greatest Advertising affiliae program to come out is AuctionAds. It allows you to put targetted Auctions on your website, and if a site visitor clicks thru and wins an acution, you get a percentage of the Auction fees.

What is great about this program is that it is really easy to get started - signup takes less than 30 seconds and you can have targetted ads on your site within a few minutes. You can change most aspects of an ad - such as text colour, link colour border colour and also choose from several sizes.

As the ads are not contextual in mnature, you can use them on the same pages as other ad programs. You choose the keywords for the ads you wish to display.

Every Ad unit also has a link on the bottom back to Auction Ads - and this link could be quite valuable to the publisher - as it is an affiliate link

When the program came out, I thought why not give it a go. So after signing up, I put up a couple of ad units on a few high traffic web pages that I hoped would be reasonably targetted. It has been a little over a week, and I have had around 150K impressions, around 700 Clicks which has resulted in a few $$. While not a lot of $$, there is still a lot of peotential for me to earn from these clicks. Each time someone clicks thru, the affiliate cookie is set to 30 days - if they are the winning bidder anytime within 30 days you will earn.

I have only picked just 1 keyword for ads that I thought would be appropriate to my site visitors but anyone with a lot of visitors and targetted traffic has the potential to do pretty good with AA.

I guess only time will tell how good it is and like any program it will take a bit of fine-tuning to ensure that the right sort of auctions are displayed, but like everything, I guess it will work better on certain types of sites.



Building traffic

7 03 2007

Now we have our proxy sites online and running, a plan in place to create another proxy each week and to promote it the next challenge is to kick it into top gear. While so far, the strategey has been OK, the amount of traffic is paying the bills I am in search of different ways of promoting the sites.

At the moment, my strategey has been to build a new site, do around 8-10 submissions to topsites and do a few other submissions to directories and freebie sites. for each new proxy that I am building, I have also started to look for something a little different as well. I have tried getting a few myspace bulletins posted - with mixed results.

My current method is to purchase some targetted visitors - well demographic targetted anyway. I will see how this goes over the next few days to determine if it was succesful.

I guess, just like everyone else, I am looking for that method that works for me and can be repeated for greater success.

I am not saying that the current methods I emply are not good - they are. They involve very little time and end up bringing in some income within a few hours. I am looking for the ways of taking things to the next level so to speak - and find new and interesting sources of free or cheap traffic so I can work less!



1 month - the Results

1 03 2007

Well, I have completed my first month of running some proxy sites and after having gone over the results, I am reasonably pleased with the outcome. Ok, it has been a little over a month, but a complete month has now elapsed, the results are in and I have been able to sit down and see how it all progressed.

Firstly, I started the month with a proxy that was about 5 days old, I purchased a new server to put it (and others) on as it was pushing my current server to the limits! So I had some expenses to contend with. My strategey for the month was to launch a new site over each weekend and have it ready for the new working/school week. Proxy sites get blocked fairly frequently, so I always had a strategey in mind to regularly launch a new site.

Now onto the ledger. My first expense was to purchase a heap of domain names - I went for .info domains as they are nice and cheap to register. The second and biggest expense was a server to host the proxy sites on. Next, I spent a small amount doing various promotions on each newly launched site. My final expense was to get some nice custom header graphics created.

The revenue side of things I took on a 2-pronged approach and that was to display advers on the proxy site pages, and on the actual proxied pages to have a pop-under display. This has so far worked out reasonably well, with about 50% of my income coming from each source. It is always good to have multiple income streams for your sites.

Over the month, I was easily able to make enough to cover my biggest expense of the Server. I was also pleasantly surprised to discover that I was also able to cover all other expenses, including registering the domain names (which will get a full Years worth of use), all of the promotion and recover the costs of the design/headers for not only the 4 site I have online but a couple of extra ones as well Once everything was paid for it left a small profit.

Now, I have 4 proxy sites contributing to this income and only 1 is older than 1 month. The other 3 came online at various times during this month. One of the sites is only 4 days old and hardly contributed to the bottom line. As I plan to continue down the path I have already started on, I would hazard a guess that next month will be even better. I will have the current 4 proxy’s bringing in an income for a Full month, and I will deploy another 4 or 5 new sites as well, further improving my chances of an increased income.

Now a reflection on how much work was involved. I had to set up and configure a new server and I had to skin and promote each new site. The server took around 4-5 hours of effort to set up and secure and each site took around an hour to skin and about 1-2 hours to promote. Promotion includes things like submitting to topsites and directories and doing a few link exchanges.

If I take the time I spent into consideration for this month, then I was really working for very little return. I would have earned more flipping burgers. This is not to say that I won’t continue, but it is more of an observation that building and running proxy sites is not about immediate and fast profits. Just like any other web business, you need to work at it and grow it from month to month. I am guessing that after 3-4 months of doing pretty much the same as I have been till now will see a reasonable return on the time I will be putting into this whole proxy business.

Building and running a proxy network is a bit of a risk for someone who has no experience. If things had gone badly, I would have had expenses totalling a couple of hundred $$ and not be able to pay. It is a fair bet, that someone with a little bit of experience in running websites and running Servers, has $500-1000 to fall back on to cover the first 3 months expenses (in full) should be able to build a proxy network to compliment their other online income streams.