Niche Size is not Important!

8 08 2007

Making money online is also about finding a niche. When you have found your niche, you need to research the size of it and if it is worth the effort of promoting it. My Main niche site is very small - and reasonably profitable as well - it brings in between $5-15/day. Most of this income is from sub $0.10 clicks as well. (I just need to identify another small niche that pays better!)

There are several ways of determining the size of a niche and a couple of them include doing a google search for several terms relating to the niche and then also using something like Digitalpoint Keyword suggestion Tool

Now, in my sub-niche there is only around 20-30 sites that are direct competitors at the moment. When I started out there were only 4-5! The niche is SMALL! - keyword tools suggest that there are only a bit over 100 searches/day for the keywords involved.

Now, being part of a niche and dominating a niche are 2 different things! To dominate a niche you need to target literally hundreds of these 100/day search phrases and then rank in the top of the SERPS for them. I am one of the dominant playes in this niche and have over 20 keywords/phrases in the top postion on the SERPS. I feature in postions 2-10 for about another 50 keywords and fall into the 11-30 spot for a further 100+. My ongoing work involves identifying additional keywords that are relevent to the niche and working towards dominating them as well.

Don’t be afraid to add to your niche - I did exactly that. I added some relevent content that was related to my niche and it has proven to be quite succesful as well.

Getting to this point where you lead a niche is a long term and intensive process. I have been in my niche for 2 years and I have barely begun to really own the niche! Part of my success was to get into the nice when there was hardly any competition and to provide what people wanted - good content and resources!

Apart from providing what people want, I had to advertise to my market and feature high in the SERPS. To do this I made sure that my site was built correctly and paid aattention to the on-site optimisations. Once this was done, I started building links. I pretty much used the strategies in my previous articles.

What I have been doing over the last couple of months is to make sure that I am staying on top of my niche. To do this, I use various tools to track the SERPS for my keywords and any time I see any variation (drop) in any of my keywords I set about creating some additional content specifically around the keyword. Once I add some additional optomized content, I set about doing some additional link building. I build links to the specific content page making sure that the anchor text on the links is the keywords I am targetting. The Easiest way is to write a few blog posts myself about the new page. I may even outsource this work and get several blog posts written by other people as well - depending on how much of a boost is needed.

I make use of several tools to monitor my keywords and SERPS including the Google webmaster/sitemap tools, webCEO (the free version has a limit of 5 keywords only which is a bit of a problem), The Digitalpoint Keywords tool and some of the tools at check seo as well.

By regularly monitoring your keywords, making appropriate changes you can get to the top of your niche and stay there. Regardless of the niche, by doing a little bit over a long time you can do reasonably well. Once you do this and have some success, then you can generally maintain what you have acheived with a few hours effort/mth.

Work hard to create your niche, concentrate on 5-10 keywords to start with, expand this to at least 50 keywords over time, then monitor, maintain and grow.


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